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The New Beauty - A Modern Look at Beauty, Culture, and Fashion
The New Beauty is a book about the modern look at beauty, culture and fashion
The evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar
An explosion of modern influences—from technology to engaged activism to gender fluidity—has radically reshaped and globalized the perception of aesthetics. Beauty is no longer hinged on conforming and fitting in, but telling your story through your appearance.
Fingernails, in fact, are part of what make us unique as humans, and distinguish us from other mammals. Find out more in The New Beauty by gestalten and Kari Molvar.
Thankfully, the discussion around hormonal shifts is less toxic today now that women—activists, artists, and health advocates—are using their platforms to speak out. The New Beauty takes another look at beauty, fashion, and culture.
Taboos that were never talked about are part of the mainstream conversation, whether it’s body hair and odor, hormones, the realities of aging or the normalizing of acne. Makeup, for that matter, has moved far beyond fixing perceived flaws or camouflaging the face to become a new mode of self-expression, a medium to explore themes related to individuality, community, and creativity.
Jamaican model, actor, and singer Grace Jones pioneered the breaking down of gender boundaries with her distinctive, androgynous appearance. Find out more about the evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar.
Life magazine portrait of American beauty pageant winner Kathy Huppe, posing in her crown and sash with a raised fist after she resigned the title of Miss Montana 1970 rather than suppress her anti-war views. Find out more about the evolution of the beauty ideal in The New Beauty by gestalten and Kari Molvar.
In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty.

The New Beauty

A Modern Look At Beauty, Culture, and Fashion

A visual journey into the past, present, and future of human beautification in a globalized world

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Description

In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.

From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.

What People Say

"This archive of the culture surrounding beauty ventures beyond a superficial exploration to study the industry through the lens of history, science, and media."

Surface Magazine

Free shipping over $49

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