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Copy Paste

How Advertising Recycles Ideas

Hidden behind a mask and wearing a cloak of creative curiosity, Joe la Pompe unmasks copycat advertising campaigns and inspires us all to take a closer look.

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack.  It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call.  A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements.

Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. 

Editors: Mike Koedinger
Release date: August 2016
Format: 24 × 30 cm
Features: Full color, hardcover, 228 pages
ISBN: 978-3-89955-690-2

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.

Shipping Costs

  • Free shipping to Germany and the USA.
  • Free worldwide shipping from 60 EUR/USD order value.

  • For orders below 60 EUR/USD the following shipping costs apply:

    • Germany & USA : € 0,-
    • European Union: € 10,-
    • ROW (All other): € 40,-

Shipping costs will be assessed during checkout based on the full value of goods purchased.


The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

 

Payment 

For shipments to addresses within the US, payments can be made using credit card, or PayPal.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

Shipping

Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Orders are usually received within 2-3 working days for orders placed within Germany, 2-6 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 3-7 working days after receiving your order confirmation. Deliveries to all other territories will take 10-14 working days.

Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

Returns
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack.  It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call.  A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe’s extensive research, cast their opinion online, and make their own judgements.

Copy Paste, Joe la Pompe’s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it – at least twice. 

Art English Graphic Design Visual Culture

Editors Mike Koedinger
Release date: August 2016
Format: 24 × 30 cm
Features: Full color, hardcover, 228 pages
ISBN: 978-3-89955-690-2

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts that flaunt identical ideas and concepts, but that originate from different countries and periods. Joe la Pompe brings them face to face in the most simple and possible striking way. Working undercover with the help of his iconic mask, today, he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world who love his revelations though their admiration may swiftly change to bitterness once he catches them.

Shipping Costs

  • Free shipping to Germany and the USA.
  • Free worldwide shipping from 60 EUR/USD order value.

  • For orders below 60 EUR/USD the following shipping costs apply:

    • Germany & USA : € 0,-
    • European Union: € 10,-
    • ROW (All other): € 40,-

Shipping costs will be assessed during checkout based on the full value of goods purchased.


The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

 

Payment 

For shipments to addresses within the US, payments can be made using credit card, or PayPal.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

Shipping

Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Orders are usually received within 2-3 working days for orders placed within Germany, 2-6 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 3-7 working days after receiving your order confirmation. Deliveries to all other territories will take 10-14 working days.

Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

Returns
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

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