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The New Beauty

A Modern Look At Beauty, Culture, and Fashion

A visual journey into the past, present, and future of human beautification in a globalized world

In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.

From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.



Editors: gestalten & Kari Molvar
Release date: July 2021
Format: 8¼ × 10¼ inches
Features: Full color, hardcover, stitch bound, 256 pages
ISBN: 978-3-89955-860-9

American lifestyle journalist and writer of Be Well, Kari Molvar offers a contemporary look at the universe of beauty. Regularly contributing to The New York Times, Vogue and The Wall Street Journal, her second book with gestalten goes beyond the superficial to investigate the historical, scientific, and political motifs in what is a booming global industry.

FSC™️ (Forest Stewardship Council™️) Certified.

Shipping Costs

  • Free shipping to Germany and the USA.
  • Free worldwide shipping from 60 EUR/USD order value.

  • For orders below 60 EUR/USD the following shipping costs apply:

    • Germany, UK & USA : € 0,-
    • European Union: temporarily € 0,-
    • ROW (All other): € 40,-

Shipping costs will be assessed during checkout based on the full value of goods purchased.


The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

 

Payment 

For shipments to addresses within the US, payments can be made using credit card, or PayPal.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

Shipping

Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Orders are usually received within 2-5 working days for orders placed within Germany, 3-7 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 5-10 working days after receiving your order confirmation. Deliveries to all other territories will take 3-8 working weeks.

Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

Returns
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.

From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.



design Design & Fashion Fashion

Editors gestalten & Kari Molvar
Release date: July 2021
Format: 8¼ × 10¼ inches
Features: Full color, hardcover, stitch bound, 256 pages
ISBN: 978-3-89955-860-9

American lifestyle journalist and writer of Be Well, Kari Molvar offers a contemporary look at the universe of beauty. Regularly contributing to The New York Times, Vogue and The Wall Street Journal, her second book with gestalten goes beyond the superficial to investigate the historical, scientific, and political motifs in what is a booming global industry.

FSC™️ (Forest Stewardship Council™️) Certified.

Shipping Costs

  • Free shipping to Germany and the USA.
  • Free worldwide shipping from 60 EUR/USD order value.

  • For orders below 60 EUR/USD the following shipping costs apply:

    • Germany, UK & USA : € 0,-
    • European Union: temporarily € 0,-
    • ROW (All other): € 40,-

Shipping costs will be assessed during checkout based on the full value of goods purchased.


The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

 

Payment 

For shipments to addresses within the US, payments can be made using credit card, or PayPal.

Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here

Shipping

Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

Orders are usually received within 2-5 working days for orders placed within Germany, 3-7 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 5-10 working days after receiving your order confirmation. Deliveries to all other territories will take 3-8 working weeks.

Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

Returns
Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

What People Say

"This archive of the culture surrounding beauty ventures beyond a superficial exploration to study the industry through the lens of history, science, and media."

Surface Magazine

"New horizons: from make-up that blurs gender lines to hairstyles that strengthen identity bonds, from body positivity to wellness rituals as a form of self-care, Kari Molvar's book is a visual journey through the change we are experiencing. (...) a freshly printed essay that arranges iconographic fragments to illuminate and understand the Zeitgeist"

Vogue

"Coffee table book The New Beauty captures the current zeitgeist in the beauty landscape. Where previously we felt pressure to live up to an ideal, now the focus is on the individual. (...) Highly recommended for anyone with any interest in the cosmetics industry."

Elle
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