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    Meet the incredible Peter Schreyer in Roots and Wings by gestalten
    During Peter Schreyer’s childhood, the local hill climb motor races were some of the most eagerly anticipated sporting events of the year. These races, which first started in France toward the end of the nineteenth century, were ideal opportunities for manufacturers to demonstrate their newest models’ capabilities not just in straight-line speed but in cornering, torque, and reliability
    From Bavaria to South Korea, explore the conceptualization of 15 of Peter Schreyer’s most impactful designs.
    When Peter Schreyer first started working on interiors, every element was modeled by hand. Even for something as small as an air vent, a drawing would be given to the model-making department, then a week or two later it would come back as a crafted wooden object, like the toys that Peter’s grandfather used to fashion in his workshop
    While some car designers are self-confessed petrol-heads whose interests are focused on cars, and cars alone, Peter Schreyer is on the opposite side of the spectrum: he gains as much inspiration from art in all its different forms as he does from his peers in the automobile industry. Find out more about this exceptional car designer in Roots and Wings by gestalten.
    Peter Schreyer’s fascination with art began as a young boy when he discovered the Dadaists. Since then, his own creative practice has flourished, including sculpture and paintings such as The Explorer this one.
    An example of car designed by Peter Schreyer and Hyundai in Roots and Wings.
    The Kia GTConcept Singer was designed by Peter Schreyer, find out more about it in Roots and Wings
    Peter Schreyer in Roots and Wings by gestalten
    See the inside of the Kia GT Concept by Peter Schreyer in Roots and Wings by gestalten.
    Car sketches drawn by Peter Schreyer in Roots and Wings
    Have a look at the Hyundai Intrado Concept by Peter Schreyer in Roots and Wings.
    Although it is a mid-sized sedan, the New York Concept has a long hood and generous dash-to-axle ratio, which sets up the proportions and powerful stance. According to Peter Schreyer, the best angle to view the car is a rear three-quarter view. “It’s best for showing the elegant posture with powerful sculpted rear fenders,” he says.
    Peter Schreyer was also the designer behind this concept by Volkswagen. Discover more details in Roots and Wings by gestalten.
    The Kia POP concept car was a statement about the design possibilities of electric vehicles, made at a time when the first mass-produced electric cars had just started to appear. Peter Schreyer sought to push the envelope. “We wanted to show that electric cars didn’t have to be sober and emotionless,” says Peter. “Why not make something with real character?”
    Design & Fashion

    Roots and Wings

    Peter Schreyer: Designer, Artist, and Visionary

    The life and legacy of eminent designer Peter Schreyer

    $70.00 Price incl. VAT

    Meet one of the most influential designers of our time—a book about heritage, creative vision, and leadership, and what design can do for the future. Roots and Wings explore the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the most iconic cars ever, his industry experience with Volkswagen, Audi, Kia, and Hyundai brought instant classics to the road.

    Schreyer embodies a conduit between the West and East—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the story of how a man helped two polarizing cultures merge to create something unique and left a mark on history, and the future, in the process.



    design Design & Fashion
    Editors: gestalten
    Release date: November 2021
    Format: 9 × 11½ inches
    Features: Full color, hardcover, stitch bound, 336 pages
    ISBN: 978-3-96704-033-3

    Born in 1953 in Bad Reichenhall, Peter Schreyer grew up on his parents’ farm, developing a passion for flying and skeleton bob racing. From 1975-1979 he studied industrial design at the University of Applied Sciences in Munich and began to work with Audi first as a student in 1978, subsequently earning an Audi scholarship to study transportation design at the Royal College of Art in London.

    In 1980, Schreyer began working with Audi in exterior, interior, and conceptual design, before moving to the Volkswagen group‘s prestigious design studio in California in 1991. After becoming VW’s head of exterior design in 1993, he decided to return to Ingolstadt, shaping Audi’s design strategy as the Director of Design between 1994-2002. Having been part of the Volkswagen group for more than 25 years, Schreyer left his position as Head of Design of the VW group to become Chief Design Officer for Kia Motors in 2006. In 2013, seven years after his arrival in Korea, Schreyer stepped up from his role at Kia to become President of all Kia and Hyundai design centers worldwide and is now, as President & Head of Design Management of the Hyundai Motor Group, responsible for the company’s long-term design vision.

    Schreyer has received numerous awards and prizes throughout his career, including an honorary doctorate from the Royal College of Art in recognition of his contributions to automotive design, the “Design Team of the Year” award in 1999 for Audi as well as the Design Award of the Federal Republic of Germany in 2002.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    Shipping Costs

    • Free shipping to Germany and the USA.

    • Free worldwide shipping from 60 EUR/USD order value.

    • For orders below 60 EUR/USD the following shipping costs apply:

      • Germany, UK & USA : € 0,-
      • European Union: temporarily € 0,-
      • ROW (All other): € 40,-

    Shipping costs will be assessed during checkout based on the full value of goods purchased.


    The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

     

    Payment 

    For shipments to addresses within the US, payments can be made using credit card, or PayPal.

    Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here. 

    Shipping

    Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

    Orders are usually received within 2-5 working days for orders placed within Germany, 3-7 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 5-10 working days after receiving your order confirmation. Deliveries to all other territories will take 3-8 working weeks.

    Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

    Returns
    Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
    Meet one of the most influential designers of our time—a book about heritage, creative vision, and leadership, and what design can do for the future. Roots and Wings explore the life and work of Peter Schreyer, one of the most influential car designers of our time. A Renaissance man with an eye for detail and foresight for innovation, he geared himself toward success. Responsible for the births of some of the most iconic cars ever, his industry experience with Volkswagen, Audi, Kia, and Hyundai brought instant classics to the road.

    Schreyer embodies a conduit between the West and East—bridging his homeland’s history of automotive design with South Korea, a country that has experienced stratospheric growth on the world stage in just a few decades. Looking at the formative moments and pivotal artistic discoveries that shaped his creative mindset, Roots and Wings is the story of how a man helped two polarizing cultures merge to create something unique and left a mark on history, and the future, in the process.



    design Design & Fashion

    Editors gestalten
    Release date: November 2021
    Format: 9 × 11½ inches
    Features: Full color, hardcover, stitch bound, 336 pages
    ISBN: 978-3-96704-033-3

    Born in 1953 in Bad Reichenhall, Peter Schreyer grew up on his parents’ farm, developing a passion for flying and skeleton bob racing. From 1975-1979 he studied industrial design at the University of Applied Sciences in Munich and began to work with Audi first as a student in 1978, subsequently earning an Audi scholarship to study transportation design at the Royal College of Art in London.

    In 1980, Schreyer began working with Audi in exterior, interior, and conceptual design, before moving to the Volkswagen group‘s prestigious design studio in California in 1991. After becoming VW’s head of exterior design in 1993, he decided to return to Ingolstadt, shaping Audi’s design strategy as the Director of Design between 1994-2002. Having been part of the Volkswagen group for more than 25 years, Schreyer left his position as Head of Design of the VW group to become Chief Design Officer for Kia Motors in 2006. In 2013, seven years after his arrival in Korea, Schreyer stepped up from his role at Kia to become President of all Kia and Hyundai design centers worldwide and is now, as President & Head of Design Management of the Hyundai Motor Group, responsible for the company’s long-term design vision.

    Schreyer has received numerous awards and prizes throughout his career, including an honorary doctorate from the Royal College of Art in recognition of his contributions to automotive design, the “Design Team of the Year” award in 1999 for Audi as well as the Design Award of the Federal Republic of Germany in 2002.

    This book has been printed in Germany.
    FSC™️ (Forest Stewardship Council™️) Certified.

    Shipping Costs

    • Free shipping to Germany and the USA.

    • Free worldwide shipping from 60 EUR/USD order value.

    • For orders below 60 EUR/USD the following shipping costs apply:

      • Germany, UK & USA : € 0,-
      • European Union: temporarily € 0,-
      • ROW (All other): € 40,-

    Shipping costs will be assessed during checkout based on the full value of goods purchased.


    The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

     

    Payment 

    For shipments to addresses within the US, payments can be made using credit card, or PayPal.

    Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here. 

    Shipping

    Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

    Orders are usually received within 2-5 working days for orders placed within Germany, 3-7 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 5-10 working days after receiving your order confirmation. Deliveries to all other territories will take 3-8 working weeks.

    Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

    Returns
    Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

    $70.00

    During Peter Schreyer’s childhood, the local hill climb motor races were some of the most eagerly anticipated sporting events of the year. These races, which first started in France toward the end of the nineteenth century, were ideal opportunities for manufacturers to demonstrate their newest models’ capabilities not just in straight-line speed but in cornering, torque, and reliability
    From Bavaria to South Korea, explore the conceptualization of 15 of Peter Schreyer’s most impactful designs.
    When Peter Schreyer first started working on interiors, every element was modeled by hand. Even for something as small as an air vent, a drawing would be given to the model-making department, then a week or two later it would come back as a crafted wooden object, like the toys that Peter’s grandfather used to fashion in his workshop
    While some car designers are self-confessed petrol-heads whose interests are focused on cars, and cars alone, Peter Schreyer is on the opposite side of the spectrum: he gains as much inspiration from art in all its different forms as he does from his peers in the automobile industry. Find out more about this exceptional car designer in Roots and Wings by gestalten.
    Peter Schreyer’s fascination with art began as a young boy when he discovered the Dadaists. Since then, his own creative practice has flourished, including sculpture and paintings such as The Explorer this one.
    An example of car designed by Peter Schreyer and Hyundai in Roots and Wings.
    The Kia GTConcept Singer was designed by Peter Schreyer, find out more about it in Roots and Wings
    Peter Schreyer in Roots and Wings by gestalten
    See the inside of the Kia GT Concept by Peter Schreyer in Roots and Wings by gestalten.
    Car sketches drawn by Peter Schreyer in Roots and Wings
    Have a look at the Hyundai Intrado Concept by Peter Schreyer in Roots and Wings.
    Although it is a mid-sized sedan, the New York Concept has a long hood and generous dash-to-axle ratio, which sets up the proportions and powerful stance. According to Peter Schreyer, the best angle to view the car is a rear three-quarter view. “It’s best for showing the elegant posture with powerful sculpted rear fenders,” he says.
    Peter Schreyer was also the designer behind this concept by Volkswagen. Discover more details in Roots and Wings by gestalten.
    The Kia POP concept car was a statement about the design possibilities of electric vehicles, made at a time when the first mass-produced electric cars had just started to appear. Peter Schreyer sought to push the envelope. “We wanted to show that electric cars didn’t have to be sober and emotionless,” says Peter. “Why not make something with real character?”

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