Timeless Treasures

A 2021 McKinsey study hailed Certified Pre-Owned (CPO) watches as "the industry's fastest-growing segment," with pre-owned sales expected to surpass new ones by mid-decade. CPO watches are gaining popularity for their accessibility, expert authentication, and emotional value—offering buyers exclusive rarities and timeless pieces with stories to continue and pass on.

Timeless Treasures explores the world of watch collecting, answering key questions: Do good watches need to be expensive? What affects their value? Are CPO watches a smart investment? Expert insights guide readers in building a collection while stunning images showcase classic and modern models, celebrity fans, and iconic film moments. A style guide helps enthusiasts discover their ideal watch and how to wear it. 

Perfect for a growing community of watch lovers, this book captures the passion for elegant timepieces and brings a touch of luxury to everyday life.

In addition to his professional marketing expertise in luxury lifestyle brands, gained through working at and with agencies such as JVM, George P. Johnson, BBDO, MDCT, and brands including AMG, Hugo Boss, Mercedes-Benz, Porsche, and the Swatch Group, Ralph Jahns harbors a deep passion for art, events, and exhibitions. With his platform startcollections.com, he has fulfilled a dream centered around his passions. Not only has Jahns partnered with the Swiss brand Bucherer, he is also a proven watch expert himself.