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    The Beauty of Time Travel explains how Officine Universelle Buly transformed into an international success story.
    There is a design mythology of how to take over a historical b rand, how to respect the b rand truth and make it attractive now. Through his creative and professional path, Ramdane Touhami will share his career adventures, the rules to respect, and his sources of inspiration in The Beauty of Time Travel by gestalten.
    Officine Universelle Buly returns to a resolutely Art Deco atmosphere, with the promise to look like it set up shop around the opening of the Bergdorf Goodman department store in 1899. The richness of details produces an immersive reality inspired by the Golden Age of New York architecture. Find out more in The Beauty of Time Travel by gestalten and Ramdane Touhami
    Discover how Ramdane Touhami is continuing the work of Jean-Vincent Bully in The Beauty of Time Travel by gestalten
    Officine Universelle Buly’s shop in Tokyo represents an architectural extravagance—a space that embodies the bridges built by Buly be- tween eras and cultures. This audacity was rewarded with two prizes at the 2018 Frame Awards. One half of this bisected store is straight out of 19th-century France: marvellously refined wooden or- naments—pillars with helicoidal engaged columns, candelabras with their bobeches, dentil frieze, cornice, and coffered ceiling—are on display, like a Haussmanian facade.
    The catalog is the cornerstone of the brand’s universe, according to Victoire de Taillac: “The magically illustrated Buly catalog is a gospel that tells the story of the brand’s universe, both material and immaterial. It is entirely conceived and designed in French. Find out more the catalogue in the Beauty of Time Travel.
    To celebrate the opening of the second Buly store, and the first outside France, Touhami refrained from reusing the codes defined for the rue Bonaparte in their entirety. “We need to innovate! The space does dis - play French ornamental elements such as a mural inspired by a me- dieval pharmacy in Burgundy, which took a specifically mandated decorative painter weeks to design.
    On the way to this floral cabinet, the visitor needs to walk through one of the Saintonge Officine’s cupboards with a hidden door. For Ramdane Touhami, this room ‘‘en enfilade’’ brings a slight fantasy atmosphere. Like the wardrobe in Narnia, it is a frontier between two worlds. After a short journey, a majestic—yet intimate—office presents its outdated walls to the eye: casts, frames, and plaster busts bring their company to the preserved beauty of thousands of herbs suspended in a sky of flowers
    Victoire de Taillac and Ramdane Touhani, owners of Officine universelle Buly
    A detailed view of the perfume alembics with some alabasters, and a calligraphy display on the wall for the Louvre’s Officine. Find out more about this unique collection in The Beauty of Time Travel.
    Design & Fashion

    The Beauty of Time Travel

    The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly

    This book explains how a vintage brand transformed into an international success story. The key ingredients include: integrity, attention to detail, and an insatiable curiosity for the world.

    $69.00 Price incl. VAT and Shipping

    The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

    So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

    branding design Design & Fashion English product Retail Design
    Editors: gestalten & Agency Art Recherche Industrie
    Release date: October 2021
    Format: 9 × 11¾ inches
    Features: 440 pages, full color, hardcover, stitch bound
    ISBN: 978-3-96704-019-7

    Ramdane Touhami is an internationally renowned designer, creative director, and entrepreneur. Since the 1990s, he has launched an array of successful fashion and retail ventures in Paris, London, Tokyo, and New York. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

    FSC™️ (Forest Stewardship Council™️) Certified.

    Shipping Costs

    • Free shipping to Germany and the USA.

    • Free worldwide shipping from 60 EUR/USD order value.

    • For orders below 60 EUR/USD the following shipping costs apply:

      • Germany & USA : € 0,-
      • European Union: € 10,-
      • ROW (All other): € 40,-

    Shipping costs will be assessed during checkout based on the full value of goods purchased.


    The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

     

    Payment 

    For shipments to addresses within the US, payments can be made using credit card, or PayPal.

    Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here. 

    Shipping

    Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

    Orders are usually received within 2-3 working days for orders placed within Germany, 2-6 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 3-7 working days after receiving your order confirmation. Deliveries to all other territories will take 10-14 working days.

    Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

    Returns
    Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.
    The Beauty of Time Travel is a definitive look into the process of constructing a renowned global brand from the bottom up. It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Fast-forward to the present day and Officine Universelle Buly has grown to become a true heavyweight in the beauty industry. Sold in almost every corner of the world, co-founder Ramdane Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products—often slightly quirky, but always elegant, refined, and delightful.

    So how was a forgotten brand from the 19th-century revived and transformed into one of the most loved names of today? And what exactly underpins this unprecedented retail concept? Presented by its protagonists, The Beauty of Time Travel studies the meticulous work carried out by creative entrepreneur Touhami along with his agency Art Recherche Industrie. It dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

    branding design Design & Fashion English product Retail Design

    Editors gestalten & Agency Art Recherche Industrie
    Release date: October 2021
    Format: 9 × 11¾ inches
    Features: 440 pages, full color, hardcover, stitch bound
    ISBN: 978-3-96704-019-7

    Ramdane Touhami is an internationally renowned designer, creative director, and entrepreneur. Since the 1990s, he has launched an array of successful fashion and retail ventures in Paris, London, Tokyo, and New York. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

    FSC™️ (Forest Stewardship Council™️) Certified.

    Shipping Costs

    • Free shipping to Germany and the USA.

    • Free worldwide shipping from 60 EUR/USD order value.

    • For orders below 60 EUR/USD the following shipping costs apply:

      • Germany & USA : € 0,-
      • European Union: € 10,-
      • ROW (All other): € 40,-

    Shipping costs will be assessed during checkout based on the full value of goods purchased.


    The shipping cost doesn’t account for any import taxes/customs fees. These fees are not under our control and apply according to the regulations of your selected country of delivery. Please refer to your local customs authorities for more information.

     

    Payment 

    For shipments to addresses within the US, payments can be made using credit card, or PayPal.

    Gestalten uses a secure payment system to protect your information. More information on our security procedure is available here. 

    Shipping

    Once your order is processed and an order confirmation is sent, you will be able to track your shipment using the link in the order confirmation. You will also be able to track your order in your customer account.

    Orders are usually received within 2-3 working days for orders placed within Germany, 2-6 working days for those placed within the EU, Switzerland, and Norway. Orders placed within the US will be delivered within 3-7 working days after receiving your order confirmation. Deliveries to all other territories will take 10-14 working days.

    Please note that we don’t ship on weekends and public holidays. Deliveries are not made on Sundays and other public holidays. We will try to inform you of any unexpected delays.

    Returns
    Full refunds are available up until 14 days after the order confirmation is sent. You bear the direct costs for returning the products. More information on our return policy is available here.

    $69.00

    There is a design mythology of how to take over a historical b rand, how to respect the b rand truth and make it attractive now. Through his creative and professional path, Ramdane Touhami will share his career adventures, the rules to respect, and his sources of inspiration in The Beauty of Time Travel by gestalten.
    Officine Universelle Buly returns to a resolutely Art Deco atmosphere, with the promise to look like it set up shop around the opening of the Bergdorf Goodman department store in 1899. The richness of details produces an immersive reality inspired by the Golden Age of New York architecture. Find out more in The Beauty of Time Travel by gestalten and Ramdane Touhami
    Discover how Ramdane Touhami is continuing the work of Jean-Vincent Bully in The Beauty of Time Travel by gestalten
    Officine Universelle Buly’s shop in Tokyo represents an architectural extravagance—a space that embodies the bridges built by Buly be- tween eras and cultures. This audacity was rewarded with two prizes at the 2018 Frame Awards. One half of this bisected store is straight out of 19th-century France: marvellously refined wooden or- naments—pillars with helicoidal engaged columns, candelabras with their bobeches, dentil frieze, cornice, and coffered ceiling—are on display, like a Haussmanian facade.
    The catalog is the cornerstone of the brand’s universe, according to Victoire de Taillac: “The magically illustrated Buly catalog is a gospel that tells the story of the brand’s universe, both material and immaterial. It is entirely conceived and designed in French. Find out more the catalogue in the Beauty of Time Travel.
    To celebrate the opening of the second Buly store, and the first outside France, Touhami refrained from reusing the codes defined for the rue Bonaparte in their entirety. “We need to innovate! The space does dis - play French ornamental elements such as a mural inspired by a me- dieval pharmacy in Burgundy, which took a specifically mandated decorative painter weeks to design.
    On the way to this floral cabinet, the visitor needs to walk through one of the Saintonge Officine’s cupboards with a hidden door. For Ramdane Touhami, this room ‘‘en enfilade’’ brings a slight fantasy atmosphere. Like the wardrobe in Narnia, it is a frontier between two worlds. After a short journey, a majestic—yet intimate—office presents its outdated walls to the eye: casts, frames, and plaster busts bring their company to the preserved beauty of thousands of herbs suspended in a sky of flowers
    Victoire de Taillac and Ramdane Touhani, owners of Officine universelle Buly
    A detailed view of the perfume alembics with some alabasters, and a calligraphy display on the wall for the Louvre’s Officine. Find out more about this unique collection in The Beauty of Time Travel.

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